EHRMAN MARKETING

B2B Tech Messaging Strategy | Content Development | Product Marketing Consultant

Services Overview

    I help B2B tech companies tell the story of the value their solutions provide and the difference they are making in their markets.

    I help my clients effectively promote their solutions and services through compelling content and thought leadership focused on achieving marketing and sales goals.

    I excel at understanding B-to-B software, analytics and other technical products quickly and translating technical benefits into business value.

    Developing and refining value propositions

    Help your prospective customers understand immediately what sets you apart and how your solutions deliver against their strongest value drivers.

    Creating compelling marketing messages

    Engage with your target audience using concise language that clearly speaks to their most urgent business needs

    Content
    Development

    Power your core messaging across channels: blog posts, articles, web copy, product collateral, whitepapers, video scripts, emails, and more.

    Simplicity is the ultimate sophistication

    - Leonardo da Vinci -

    About Me

      Shelley Ehrman

      I have been providing freelance writing and marketing consulting services since 2007. I have more than 20 years of technology marketing experience having worked with Fortune 100 companies, start-ups, and everything in between.

      Before becoming a freelancer, I held the following positions:

      • Director of Marketing and Product Management, BasePoint Analytics LLC
      • Vice President of Product Marketing, FICO
      • Executive Director of Product Marketing, HNC Software

      I earned an MBA with an emphasis in marketing and international business from the Leonard N. Stern School of Business at New York University and a BA in business economics from UC Riverside.

      Shelley Ehrman

      San Diego, CA

      858.722.7099

      shelley@ehrmanmarketing.com

      References and writing samples available request