Technology Product Marketing

The Ehrman Marketing Group specializes in technology product marketing. We help our clients effectively promote technology solutions and services to drive their marketing and sales goals. We develop compelling value propositions, marketing messages and campaigns to reach business decision-makers, and influence industry analysts and the media.

Shelley Ehrman - Principal We excel at both strategic and tactical initiatives. We work closely with you to understand your business and your goals. We help you raise your profile as experts in your field, and differentiate your solutions from the competition to help you grow your business.

Our Specialties Include: Developing product marketing plans to support sales and revenue goals Building or refining value propositions and marketing messages to better communicate solution benefits and value Designing integrated direct marketing campaigns to reach target clients effectively Creating thought leadership programs to build brand awareness and demonstrate market expertise Launching new solutions and services to support growth and valuation initiatives Writing press releases, non-technical white papers and bylined articles to support marketing, sales and thought leadership initiatives